Over the years of designing and making business cards for clients, the desire and almost impenetrable need for something flashy is the most common mistake the I usually try to sway my customers away from. I understand the appeal of wanting something to stand out but when it comes to running a successful business and trying to look as professional as possible, sometimes simple is best.
Simple, clean, and to the point. This is what you are trying to convey when it comes to your business card. You don’t want to look like you are screaming for attention and want everyone in the room to look at you and remember your name. Although of course you want whoever to remember your name and business, you don’t want to look desperate for business and if a deal doesn’t go through, who cares?
I Want Something…
Alright, so maybe the example picture up top is a little bit boring and most people would agree (including me) that you should have some sort of element on it to separate you from others.
Sometimes all this takes is a light color instead of just black and white. If you took the same card above and maybe made the background black with white lettering it would make the whole vibe of the card different and more “James Bondish.”
Remember the most important thing, keep your industry in mind. You want your card to represent what your business is. I’ll talk more about colors next.