Black

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Now that I have touched on white cards yesterday, we can talk about going the total opposite direction with an all black card.

Message?

Black business cards have to be my favorite when it comes to a base color and I think always turn out to be the most professional looking. If you are thinking about going with black then be aware that this is going to make you look like you might have a lot of power and control over your business which for the most part is a good thing. But you also don’t want to appear cocky or arrogant when you hand out the card because this could create an intimidating vibe and people might want to steer clear of you.

I think handing out a black card in combination with a friendly and very warm attitude is the best combination and you can’t go wrong.

On one hand, your card tells them that you are very serious about what you do and like to take care of business first. Then on the other your warming and charming personality tells them that you are in fact still a person and someone that they can relate to.

The colors that you lay on top of the black print can change the subliminal vibe of the card completely and I will go into a little more detail about that on the next one.

Lasting Impression

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A lot of people overlook the importance of having a business card that stands out and leaves a lasting impression to whoever is on the receiving end of said card. That being said, you don’t want to design a card that’s too flashy and attention seeking. You want one that is sleek and elegant, yet isn’t the same generic card that every other person in the work force has.

Lots to Consider

For anyone that may have felt a little overwhelmed or didn’t know exactly what I meant by the paragraph above, this is going to be the place for you. I have been designing business cards since 2009 and have seen them all.

I have had clients want cards basically covered in glitter which is a huge mistake and makes the person look like they are trying much too hard and are desperate. On the other end of the spectrum I have had clients want the exact opposite and nothing more than their name, business, and contact information on a white card with black font. This is another common mistake that people make because although you don’t want to look like you’re trying too hard, you need something to make your card stand out from others.

There are a ton of factors that go into choosing the right business card and I, Pixel, am going to be your go to source for anything and everything business cards!