More On Pictures

Graphics

After reading over my post from yesterday on whether or not it is appropriate to use pictures or certain images on your business card, I want to stay on the subject because I think my post may have been a little misleading and I want to make sure I am conveying what I want to on here.

Never Clear Cut

Yesterday I said that I usually don’t recommend going with a picture for most of my clients and I think that might have sounded misleading to anyone reading it. What I meant was for the majority of my clients, it generally isn’t a good fit. As a whole however, using an image or picture on your card is generally a good idea as long as it is tasteful, professional, and fits the business.

I am not the biggest fan of this card but being in the tech industry, I can see why they would choose something like this.

If you are out there looking for a job, you want your potential employer to remember who you are. So if you go to a convention you can bet your bottom dollar that every one else who is coming is going to be handing out business cards as well. You want them to remember you and for the most part, a small picture is just the thing to do it.

Let’s go back to this pest company I mentioned before:

These are not the clients I usually have come to me for my services but a company like this would be absolutely perfect to include some graphics and really wouldn’t have to worry about it looking too unprofessional.

I hope I’m making sense to some of you out there and am not all over the place on this thing. But hey, that’s why I am in the business of business cards and not a writer.

My Advice With Graphics

Graphics

Now that you know the basics in regards to adding some sort of image or graphic on your business card I can start giving you some of my personal advice when it comes to the subject and what I have seen over the years with clients.

Be Original

I have had a lot of people come to me with an idea for a business card and almost always want to include some sort of picture or graphic on it. While I usually advice against using a picture for my clients’ cards (it really isn’t appropriate for most professional businesses), I usually always recommend using a unique graphic if they really have their hearts set on using one. What I mean by this is try to use something other than a clip art piece that you can pull up and find in a few minutes on Google images. There are a ton of cliche pictures for every business out there and I really try and sway my clients away from using any of them. It doesn’t set you apart from your competitors and it shows that you lack creativity.

This is a good example of what I would recommend and actually love these cards:

It’s simple, clean, creative, and very unique which is always great. See their subtle choice of colors for each card? White background with a light color print sets a tone of calmness and the pictures they used aren’t something you can just find with a simple Google search.

Stick around for more from Pixel!

 

More Than Colors

Graphics

Now that we have covered some bases as far as choosing the right color goes, I figured this would be an appropriate time to get into more options to consider.

Pictures?

So now that you have decided what color schemes you want to go with, what else can we add to make your card unique and represent you and your company? A lot of clients I get want to incorporate some sort of picture or image on their card and never really know what is appropriate or not.

Well, just like choosing colors there really isn’t a definite answer to whether or not you should include some sort of image or not. Just like pretty much every other aspect of designing a business card, you always have to consider what industry you are in and what you are trying to say about your brand. Something like the card above is appropriate for a not so corporate and serious job and is probably a card for some sort of local or smaller business and I don’t think anyone would disagree that this one stands out and is easy to remember.

Let’s take a look at this company and see what you think.

Do you think a picture on this companies business card would be appropriate?

I absolutely think it would. A small picture of a mouse or some sort of exterminator graphic would be very appropriate to put on their card, as long as it isn’t too extravagant or flashy like I mentioned in my earlier posts.

Stick around for more on images next.