Now the Guys

Colors

As promised here and now that I have talked about girls and their obsession with pink and the possible consequences of choosing the color for their business card I figured this would be the perfect time to talk about guys and what the biggest mistake I have seen them make when it comes to choosing the right color for their business cards.

Gold

I think we can all agree that most men want to convey their great success and this is no different when it comes to their choice of business cards.

The majority of clients that I have that are guys want to go with gold and they want a lot of it. While the color gold definitely can signify class and wealth, you really have to be careful with how much of it you use. The right amount can portray success and strength but adding too much can give off an arrogant or pretentious message to anyone who gets the card which can be a deal breaker in the business world.

Gold is also unique because what colors you combine with it can drastically change the meaning and what you are trying to convey. For example, if you combine it with purple you are trying to convey a sense of luxury and wealth but combining with blue conveys a sense of genuine honesty.

Remember, everything I talk about on here depends on what business you are in so always keep that in mind when reading.

For the Ladies

Colors

Have you decided whether you want to go with a white or black base for your business card yet? Well, if you don’t think either of them suit your business do not worry my friends because there are still lots of options to choose from and they all say something about you and your business and have pros and cons to all of them.

I’ll talk a little bit about some of the more popular colors that I have had requests for and what they say about their business.

Pink

I think it goes without saying that a lot of girls love pink and this is no exception when it comes to business cards.

I do not recommend choosing the color of your card solely on your taste of said color however, and this is especially true for pink. While the color pink definitely has its place in the business card world I would urge anyone caution if they are considering using it.

While the color pink does give off a sense of calm and collectiveness, I think it is often not taken seriously. This is especially true when women are giving the card to men. Unfortunately, there are still a lot of guys out there who don’t look at women as equals, especially in the workplace (I am not one of these men ladies, I promise!). If they are already looking at you in this way then pink might be another sign of immaturity and your need to have everything pink.

Don’t worry girls; I’ll talk about guys’ biggest mistake next.

Colors

Colors

Now that I have touched on having a simple business card, this one is going to be for those who think that they want to branch out a little bit and add some color to their business card.

Word of Caution

A lot of clients of mine over the years don’t believe me when I tell them that the colors that you choose to use for your business card actually says quite a lot about you and the image of your business. So like my post about your card being too flashy, the industry that you are in and what your consumer base is should be the main focus when deciding what colors you want to use.

What Does Your Card Say?

There is actually quite a bit of psychology that goes into colors and there is no exception to when it comes to the color of your business cards.

For example, an all white card with no other colors on it tells people that you are a safe and conservative person and might not be a risk taker. If you choose to put some colors on the card then the lighter they are the less professional your card appears to others and they might not take you as serious as you would have hoped.

At the same time, white cards are the most common used so take this info with a grain of salt. You definitely wouldn’t be the only one with a white card!

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